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Old 05-13-2012, 12:11 AM
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BAD EBAY SALES

Please tell me if it is me...around 2 months ago sales just dropped like a rock. I sell jeans, and i consistently had over 300 page views a day. Then, all of a sudden, like a box of rocks, my views dropped to 200...then 150, now averaging about 90/day. Does anyone know what is happening.

I didn't change anything other than maybe MORE listings, I just can't figure it out. Are jeans worse selling in the warmer months? Please help me, I just don't get it! Thanks!

Lisa

EDIT: My sales are literally cut in half from what they were in DEC JAN FEB

Last edited by soflsun; 05-13-2012 at 12:15 AM. Reason: add info
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Old 05-13-2012, 01:04 AM
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1st and most important thing is. Do you have a business plan? If yes great but go back and take another look at it, if no write one.

Every month you find 1 of these threads on AF complaining about poor eBay sales. Some people will say its the bad economy, others it is summer, then its spring or fall, the alignment of the moon, its January etc. Other than guesses I don't think anyone can tell you "what is happening" and why with out doing a very in depth analysis of your business. If you are a small business this is a problem best left to you.

Questions you should ask yourself to help better determine the problem - also when you write your business plan you will have even more useful questions to answer:

How many items do you have listed? How often do you list new items? What is your pricing structure like? How often do you put items on sale? What brands are you selling? Have you dropped or added any new brands/products recently? What is your customer service like? Do you offer returns? How long have you been selling regularly for?

Page views(or watchers) don't equate to sales. Things always go in cycles, sometimes up, sometimes down. Do sales drop during the summer? Maybe but not always. Been a few summers that broke that "rule" for our business as far as jeans go. Of course we sell a lot more than just jeans, many items which are not seasonal or that people are looking for consistently, plus we add new stock almost daily - so the sales of 1 type of item don't matter nearly as much.
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Old 05-13-2012, 01:23 AM
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Thanks for your your reply, I appreciate it, but page views are critical!

If everything else remains constant, but page views drops over 300% then something is happening outside of my control.

Do jeans, as a rule, sell slower in the summer months? I have changed nothing other than increase my number of listings and became a top rated seller. I am just looking for some clarity in all of this. Does anyone else experience this phenomenon selling jeans?
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Old 05-13-2012, 07:52 AM
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When you say 300 page views a day, are you talking about one listing? I would like to see a jean auction that gets over 2000 views a week.
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Old 05-13-2012, 10:47 AM
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Im amused you think page views are critical. I dont even see this as remotely important.
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Old 05-13-2012, 11:47 AM
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Quote:
Originally Posted by lilcram View Post
When you say 300 page views a day, are you talking about one listing? I would like to see a jean auction that gets over 2000 views a week.
My guess is no. Total page views for all our items(40000+ items) usually falls in the 3000 - 5000 range per month. I check these metrics and others regularly and analysis them. Higher page views does not correlate to more sales. There are numerous factors involved that need to be looked at. It's much more complicated than just looking at 1 or 2 factors and saying this is why my sales are down( or up).
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Old 05-13-2012, 12:16 PM
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No, I was talking about total views to all of my pages in a day. It's a service that Ebay offers to check volume going to all of your listings.

I agree, individual page views means noting to me, but overall it has significance in how many people are looking at your listings in general. For instance, if I have only 80 people looking at all of my listings as opposed to 350, I get many fewer sales. This is what prompted me to start the thread.

Do jeans sell less in the warmer summer months?
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Old 05-13-2012, 12:24 PM
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Quote:
Originally Posted by soflsun View Post

Do jeans sell less in the warmer summer months?
How many years have you been selling jeans?
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Old 05-13-2012, 12:55 PM
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Just some quick observations

1. these are fake, I don't have time to look through everything but found these after a brief search:

DIESEL MENS DARK WASH BUTTON FLY BOOT CUT JEANS SIZE 36 X 31 1/2 ~ MADE IN ITALY | eBay

TRUE RELIGION WOMENS BILLY DARK HOLLOW DISTRESSED LOWRISE STRETCH JEANS SIZE 25 | eBay

2. Your listings are conflicting, you don't actually accept returns so you shouldn't have that selected. When you accept returns - it is not just for items not as described. That is a given. That option is there if you accept returns for any reason including fit.

Quote:
THERE ARE NO REFUNDS FOR ITEMS THAT DO NOT FIT. We provide multiple detailed photos so you can see the item you are bidding on. I provide each jean listing with the waist, rise, hem and inseam measurements so you can determine fit prior to bidding. There are only refunds for items that have been misrepresented or have an error in the listing.
Quote:
NO RETURNS ACCEPTED FOR ITEMS THAT DO NOT FIT. PLEASE CHECK ALL MEASUREMENTS BEFORE BIDDING.
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Old 05-13-2012, 02:16 PM
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Unless ALL other variables are constant, you should not blame less sales on things outside your control.
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  #11 (permalink)  
Old 05-14-2012, 09:49 AM
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Treasure,


Those are not active listings and are from before I was on this forum and knew fakes even existed in jeans. I am sure you will notice all of my current items are genuine. Why would you even bring that up from old listings when you see everything that is current is authentic?

Also, my return policy is not affecting page views, so I am not sure if that really makes an impact on total views.

Lastly, do jeans tend to sell less in the warmer summer months? It's not rocket science, I am just asking from those who are more experienced. I have not gone through a full year cycle yet. Thanks.
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Old 05-14-2012, 10:50 AM
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Quote:
Originally Posted by soflsun View Post
Those are not active listings and are from before I was on this forum and knew fakes even existed in jeans. I am sure you will notice all of my current items are genuine. Why would you even bring that up from old listings when you see everything that is current is authentic?
So you have already fully refunded the buyers in those cases?

Quote:
Also, my return policy is not affecting page views, so I am not sure if that really makes an impact on total views.
The reason I mention your return policy is because it is in violation of eBay policy. What you are doing is search manipulation. Could also be considered fee avoidance soon since accepting returns is going to be tied to top rated seller discounts. By saying you accept returns you are driving buyers who are looking for items with a valid return policy to your listing. Accepting returns only if the item is not as described is not a return policy. That is just like saying you don't accept any returns. If the item is not accurately described it is a given that you will accept a return or be forced to accept one when the buyer files a dispute against you.

How will this affect your page views? When eBay starts pulling down your listings/taking action against your account for search manipulation/fee avoidance you will find your page views drop to 0 and may face account restrictions/suspension which would cause your page views to drop to 0 for an extended period of time. This would definitely affect your sales.
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Old 05-14-2012, 01:08 PM
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Quote:
Originally Posted by treasurehoard View Post
So you have already fully refunded the buyers in those cases?



The reason I mention your return policy is because it is in violation of eBay policy. What you are doing is search manipulation. Could also be considered fee avoidance soon since accepting returns is going to be tied to top rated seller discounts. By saying you accept returns you are driving buyers who are looking for items with a valid return policy to your listing. Accepting returns only if the item is not as described is not a return policy. That is just like saying you don't accept any returns. If the item is not accurately described it is a given that you will accept a return or be forced to accept one when the buyer files a dispute against you.

How will this affect your page views? When eBay starts pulling down your listings/taking action against your account for search manipulation/fee avoidance you will find your page views drop to 0 and may face account restrictions/suspension which would cause your page views to drop to 0 for an extended period of time. This would definitely affect your sales.
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Old 05-14-2012, 03:08 PM
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Quote:
Originally Posted by lilcram View Post
+1
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Old 05-14-2012, 05:54 PM
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Wow! I honestly didn't know such an angry group of individuals made up the forum here. You would think that people such as myself, who are trying to better themselves by understanding what items are and are not genuine and are making an honest attempt to understand the cycle of the jean business would be welcome here...apparently not.

Anyway, what I am doing is not fee avoidance as this metric is not tied to top rated at this time, nor is it search manipulation since I honer any customer request who asks for a return. What you assumed, but did not ask was incorrect. I simply state that in HOPES of people taking the measurements seriously so I do not get an abundance of returns.

I guess the simple question of do jeans sell less in the warmer months is too beneath anyone here with more experience to answer. Sorry for the trouble, I won't be back for any more help or advice. Enjoy!
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Old 05-14-2012, 07:17 PM
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hey guys, soflsun is pretty sensitive and she comes from a good place. she has only been on here since march and when she came on back then she was informed during an auth check she had some fakes listed, which she immediately took down and i am almost certain i remember that she did refund the buyers of the two fakes that mike posted up.

and soflsun (sorry, i don't remember your name ) everyone has been very nice to you in the past, give them a break, this is a forum of people that are adamant about fakes and they do react strongly.

i am by no means an expert on sales, and mike (treasurehoard) is so i would listen to what he has to say. honestly, i just learned something new from him on this too because i have the same conflicting return policy on my listings

anyhow, for what it is worth ..i am a very small seller but in my opinion jean sales are best in fall, winter and spring. summer slows a bit. but in all honesty, jeans sell for good prices at the strangest times. i just had a pair of black velvet SFAM sell and i thought for sure they wouldn't sell till winter, so you just never know

anyhow, sorry for butting in, i just don't think we need to loose any members over something like this can we all play nice
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Old 05-14-2012, 07:57 PM
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Honestly IMO I feel I have been more than helpful and went above and beyond in response to your question and to help your business.

Your return policy is search manipulation. You say:

Quote:
There are only refunds for items that have been misrepresented or have an error in the listing.
Why is it search manipulation? Because eBay gives sellers who have a valid return policy an advantage in the best match search - so when buyers see your item and that you accept returns they expect you to have a valid return policy, not do the bare minimum that is required of you any way under eBay/PayPal policy for accurate descriptions if you did not accept returns.

As I already mentioned in depth analysis is needed for you to determine why items are not selling. If you do not look at the big picture AND the little details you can easily generalize something to mean what ever you would like. I have been selling stuff on eBay for a LONG time. I have managed and own several businesses that are/were involved large accounts and speak from experience. If you take the time to look at what I wrote - make a business plan, answer those questions it will actually help you and your business.
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Old 05-14-2012, 09:46 PM
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Quote:
Originally Posted by soflsun View Post
Thanks for your your reply, I appreciate it, but page views are critical!

If everything else remains constant, but page views drops over 300% then something is happening outside of my control.

Do jeans, as a rule, sell slower in the summer months? I have changed nothing other than increase my number of listings and became a top rated seller. I am just looking for some clarity in all of this. Does anyone else experience this phenomenon selling jeans?
For what it's worth..as a consumer I typically do not purchase jeans in the summer/warmer months and do not go out of my way to look for them just to purchase unless it is something I need for something in particular.

I totally agree with Maureen on listening to Mike's advice from a sales/business standpoint. However, I will ad my 2 cents on this as a consumer...just trying to help you from a different perspective since you are reaching out for help/advice in this thread You are boasting in your listings that your shipping charges are among the least expensive on ebay...why? I can plainly see that you have a VERY REASONABLE shipping charge which is intriguing But then you go on to tell a potential buyer to ONLY bid on your item if your shipping charges are worthy of 5 stars...so what are you going to do if they win your auction and don't leave 5 stars for shipping? The way I read it is basically "do not bid on my item if you don't plan of leaving 5 stars for shipping." That turns me right off as a potential buyer and comes off somewhat snooty, therefore I leave your listing and go on to someone elses Just something to think about, again, not trying to be harsh or anything, just my honest opinion based on one of the things I see in your listings
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Old 05-14-2012, 10:12 PM
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^ good catch SuzyQ, I did not notice that shipping charge/feedback but that is also another policy violation which can get your listings pulled. eBay does not allow you to use feedback in your listing as a term/condition or bidding. From ebay:

Quote:
Sellers are not permitted to include in their listings or terms of sale any conditions that limit or restrict the buyer from leaving feedback.
The following would be considered by eBay to be a limit/restriction:

Quote:
Please only bid on this item if you feel that my shipping charges are worthy of 5 star feedback.


You could say something like "I hope you have a positive shopping experience with me" and that would be acceptable under eBay policy. If they feel you are hinting at only leaving positive feedback they can and do pull your listings.
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Old 05-15-2012, 06:37 AM
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I buy jeans anytime! If the price is right

I have learned some good tips reading this thread, thank you Mike!!
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